With 15 years in business, our professional organizers deliver high-quality results using the time-tested Minima Method™.
“I’m a minimalist, but my work is about meeting you where you are. In calculus, minima refers to the smallest value on a function curve; in our practice, it represents your unique, ideal point on the organization curve. That place is different for everyone—our goal is to help you reach yours.”
— Kristen Ziegler, Owner
Kristen Ziegler
Owner / Senior Project Manager
Kristen is an organizing expert with a Bachelor of Architecture from Virginia Tech. Drawing on over two decades of combined experience in organization and design, she creates spaces that are both functional and beautiful. She views minimalism as a holistic approach to life—not merely an aesthetic—and applies her philosophy at every scale.
Learn more: “My Minimalism Origin Story”
Alex Coleburn
Senior Project Manager
Alex has been with Minima for over nine years, known for a warm personality balanced by a clear, direct approach. A VCU Graphic Design graduate, she applies her design training to solve complex spatial challenges. As a mother of two, Alex understands the practical systems required to stay organized with a family.
Learn more: “An Organized Home with Kids: Alex Coleburn of Minima”
Betsy Ralston
Associate Project Manager
Betsy joined Minima in 2020 after a career in finance and leadership. A Virginia Tech graduate in Marketing and Management, she combines a stellar work ethic with a patient, caring energy and a natural eye for what feels right in a space. As a mother of two, Betsy understands how to create intuitive, lasting order that supports the evolving needs of a busy household.
Megan White
Organizing Assistant
Johnna Sheets
Organizing Assistant
Kathy Cosby
Organizing Assistant
Linda Burns
Organizing Assistant
“Kristen is precise and specific and really turned my life around. She taught me how to live a calm and adult life—[making] me a better mom and wife by helping to teach me to organize and categorize. She just holds clients to a better standard—it’s like therapy and organizing in one.”
— Brady Z. / Richmond, VA
“The Minima team is one of the best I’ve ever seen. They have incredible synergy. It is a pleasure to have them working with us in our home—we could not have merged households and stayed organized through multiple renovations without their help.”
— Doug B. / Richmond, VA